Along with improved visibility, the particular UFC's pay-per-view purchase amounts skyrocketed. UFC 52, the very first occasion following the 1st season within the Ultimate Fighter of which showcased eventual-UFC Hall of Famer Chuck "The Iceman" Liddell avenging their beat in order to many other upcoming Hall of Famer Randy Couture, came a new pay-per-view market associated with 300,000, doubling it's preceding standard of 150,000 set at UFC 40. Pursuing the 2nd season of The Ultimate Fighter, the UFC's much-hyped rubberized match up involving Liddell as well as Couture drew approximately 410,000 pay-per-view purchases during UFC 57.
Throughout 2006, pay-per-view purchase charges carried on to skyrocket, along with 620,000 purchases with regard to UFC 60: Hughes vs. Gracie—featuring Royce Gracie's very first UFC battle within 11 years—and 775,000 buys for UFC 61 showcasing any rematch among Ken Shamrock and Tito Ortiz, the coaches of The Ultimate Fighter 3. The business reach a milestone having UFC 66, pitting Ortiz against Liddell with1 million purchases.
The particular rise with acceptance motivated the actual UFC in order to beef upward it's professional group. In March 2006, the UFC declared it acquired hired Marc Ratner, past Exec Director of the Nevada Athletic Commission, as Vice President of Regulatory Affairs. Ratner, once a friend associated with Senator McCain's marketing campaign towards absolutely no retains prohibited combating, grew to become a catalyst to the breakthrough associated with approved mma in the usa. Ratner proceeds to teach several fitness commissions to assist increase the UFC's press report in an effort in order to legalize mma within jurisdictions in and out of america which have not yet sanction the game.
In December 2006, Zuffa obtained the north California-based promotion World Extreme Cagefighting (WEC) so that you can end the International Fight League (IFL) from creating a deal with Versus (Television channel). During the time, the UFC had a unique deal with Spike, therefore the buy with the WEC permitted Zuffa to block the IFL through Versus without having breaking their own agreement. The WEC showcases lighter in weight classes within Mixed martial arts, while the UFC features weightier weight classes. Significant martial artists incorporated Urijah Faber, Miguel Angel Torres, Mike Thomas Brown, Brian Bowles and Jose Aldo.
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